Why ' Cloud ' press releases do not reach the press

Here is an excerpt of the actual press- release:.
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I studied the text sent to me and decided to send it to the basket (in the sense that will keep just in case, but to give him the course will not).
And now - general 'why are not published ', with an explanation of a specific example.

First a general comment. There are five basic steps to get the press release.
a. Post 'as is'. But these media are not doing. This is carried out ' factory press releases ', usually for a fee ( such as ' Hand in Hand ', but the charge for the author ).
2. Prepare news from the press reziza, bringing it into line in the format of the publication.
3. Using a press release as a push (and the information base ), write an article.
4. Write aktorsky comment about this news ( eg, blog ).
5. Nothing to do but keep at, just in case.
6. Discarded and forgotten.

Now, analysis of flight ( why not be published).
Still - the text of the press release is very large and detailed (13. th. characters).

a. Off-topic publications.
Theme fit. But it is not clear how this is true for Russia. In this volume, is almost certain that is not true.

2. Not relevant for our market.
In this case - close.

2. poor maintenance of.
This is the main problem here.
It seems that the text of the detailed. But in essence from it is impossible to understand anything. I personally heard about this thing the first time, but many things are unclear. Beginning with the term ' operating system ' and ending with the fact that it is not clear where it is installed. And more importantly - to whom all this is interesting.

3. Too short text. ' news from one title '.
In this case, just the opposite.

4. Too long text.
100%.

5. There are no references to the source ( anlgiysky ).
To understand what was said.

6. No link to the publication of this press release on the company website.
Without it, you can not write a blog - you need a reference to the fact that you kommentriuesh.

7. anonymous.
In this case, the signature is, but it is still desirable to publish a link.

8. No contacts for feedback.
Formally, they are, in fact - there is no. In this case, it is important prinitspialno.

Links to the representatives of the United States there is clearly not useful (not to mention the fact that it 's no good ).
There are links to our PR- agency. But they can only send messages back and forth.

To understand the problem would be useful brief talk on the phone with someone who is aware of threads. But it should take 3-4 minutes for a journalist (for communication ). Otherwise - it's no longer necessary.
Accessed through the PR-agency - pure waste of time ( I decided to lose and rang - no ladies desired location, the phone does not answer ).

So the conclusion to cart.
A pity - it would be interesting to talk with a man who knows a little enlightened. You look, and the short article would be interesting to.