How not to disperse the efforts of a startup?

competitive factors. We have identified different companies for different competitive factors, and eventually got the following:.
a. in the delivery of meals at home can be a competitive advantage available to a variety of dishes and quality food.
2. in catering - the opportunity to order everything you need to organize activities in one place without the wild price.
And then we had the following dilemma, which develop in the first place?.
Delivery of food to individuals or organization buffets for corporate clients?.
On the one hand, one should invest in advertising, on the other hand - in a bowl and equipment.
This situation - typical and dangerous. Often, a startup in the beginning, new business ideas, opportunities, areas that seem very promising, and which wants to develop. To the detriment of the basic idea, because there is never enough resources.
What to do in such cases, because in addition to the start-up - this is the time needed to refine the strategy, carefully assess the market reaction.
Here is the dilemma - to rush, trying one thing after another, trying to guess the market, or to follow up the basic idea of ​​trying to expedite the receipt of income?.

Here we must act on the following postulates:.
a. Not dodelyvaya until the end of one thing, you never know, catapulting it or not, and will just toss without getting anything.
2. Resting all the resources for too long, despite the lack of impact, in one thing, you again will just hang back, not getting anything.
3. Not paying attention to what's happening around you in advance depriving the business of.

What do we do?.
a. Have you reached a point in the first idea, when she had just had a shot or there is unfinished business? .
2. Does the formation of new lines of business tasks that can be done without diverting resources ( or slightly diverting resources) from the core business and see what it returns? . We are not to overlook the direction of catering, specify it in the proposals for the delivery of business lunches to corporate clients as an addition. But do not do anything to be ready to fulfill an order (not to buy equipment and utensils ). If there is order, merge its competitors for a percentage or something like that will do, but begin to understand the volumes needed resources and potential.
3. Include a case series in the overall plan that is being done, why we go further, for this we must prioritize.

Common sense - understand that you are able to do, and make it to the end point, and then move on. And do not give in to temptation ).